The two things I love to do most are advise founders & their teams plus close complex financial transactions. I love those things so much that I created SurePath Capital Partners so that I could do them all day long! It’s been just over two months now since I launched SurePath and it’s going better than I ever imagined. As I’ve settled into this new role, I’ve been thinking about what it means to be a great Startup advisor. Here are my thoughts.
It’s very common for startups to add advisors. Those advisors come in all shapes and sizes. Most advise on the side while they do something else. That can lead to inconsistent experiences. Ironically, the more prominent that person is, the more disappointing the experience is. With rare exceptions, if you have some A list startup celeb advising you, you might get some great intros, but they will be too busy being their fabulous selves to really engage.