Building great consumer apps – a checklist

Fred Wilson’s post yesterday on what drives consumer adoption of new technologies generated a ton of really useful comments. I mined those to produce a simple checklist that you can use as entrepreneurs and investors in assessing consumer applications:


Purpose / utility

Entertainment, experience, sex appeal, wow factor

Potential for complementary apps (your own or 3rd party)


Potential for peer pressure

Daily use

Socialness / observability

Does it create new content?

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