May
06

SaaS Math

I will be speaking May 24th at MaRS in Toronto on SaaS math. This session is part of MaRS best practices series.

Getting your pricing and metrics right is critical for any start-up, but doubly so for a recurring-revenue business. In this session, we’ll explore key customer metrics for new ventures, including acquisition, activation, conversion, churn and referrals. We’ll look at pricing in general and freemium in particular. Finally, we’ll examine valuations for software-as-a-service (SaaS) companies and how they compare with companies using traditional software license models.

You can register here. Hope to see you there.

Categories : startup

Comments

  1. Martin Bittner says:

    Cool! Let me know if the recording is available somewhere! Thanks

  2. @danialj says:

    I got an invite to the Techdisrupt unfortunately, would have loved to meet up for some feedback and advice :(

    To other startups attending: Make sure to meet Mark, his honest feedback (good and bad) is well worth it.

  3. bsharwood says:

    Great idea for a presentation! Not to give away anything, but we live by this: (ARPU-CPU/Churn)-COA. Magic #s for all to understand.

  4. Greg says:

    I'm a bit far away to make it to the session, but I hope some of the material leaks out on your blog sooner or later. :)

  5. Martin Bittner says:

    Any chance we can get a recording of this? I'd be VERY interested in :)

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