SaaS Math: The Series

This past Spring, the folks at MaRS in Toronto asked me to come in and speak about the nuts and bolts of SaaS businesses: Metrics, measurements, business models, case studies, valuations, etc. We called the session “SaaS Math”. The video of it is here, but since that time I’ve had lots of people contacting me to go deeper and expand on many of the points raised in that talk.

I’ve been meaning to sit down over a dedicated block of time and put together a booklet on these topics, but that big block of free time is never going to happen. So, just like movies and books used to be released in serial fashion once upon a time, I’ll be starting  new series of posts here on SaaS Math.

Over the next few weeks, likely once per week, I will drill into the following topics:

Why investors, customers and vendors love SaaS

SaaS Metrics 101: Acquisition, Activation, Retention, Referrals, Revenues
What and how to measure

Per User Economics broken down

Measuring tools: custom vs. off the shelf

How to bill your customers

Pricing your service

Freemium in depth

Case studies

SaaS Valuations

Putting it all together: SaaS Best Practices

So, that’s it. Stay tuned for the 1st installment of SaaS Math.

  • Erin Maccabe

    I know this comment of mine comes in pretty much late, but I will definitely follow these topic of yours. I could really feel that I will learn a lot from them especially that SaaS is really hot right now and that more and more organizations have ditched their on-premise setup into SaaS . Thanks for sharing such great articles! —

  • Pingback: » Quota is not a dirty word | StartupNorth()

  • I’ve enjoyed following you on twitter and have recommended you to our Founder Institute Denver classes. Looking forward to seeing your thinking on SaaS math.

  • Looking forward to discussing the key ratios that drive the business from the BOD & public market perspective, but more selfishly as a marketing head in a Brad Feld company, the major countermeasures maturing SaaS companies pursue to improve their CAC and LTV.

  • Eric Brooke

    Go go go 🙂

  • Looking forward to this content Mark. Should be a great education

  • Pingback: MacLeod: A Series On SaaS Math | Ask The VC()

  • Really looking forward to this. If you could cover some topics on delivering high value services in b2b space that would be cool.

  • Awesome, look forward to this series! Very timely for my startup as we start modeling some of these points. Cheers!

    (also – no Disqus option for blog comments?)

  • I can't wait to read this series! Thanks Mark!