I see lots of posts on the interwebs about SaaS metrics but rarely see the same for e-commerce. Both are data driven and so capturing the right metrics in a dashboard is a key success factor. So without further ado, here is the dashboard we built at Modasuite.
If you don’t know this company, they sell sophisticated and accessible menswear in either ready to wear or made to measure, whichever you prefer. I removed some of the metrics we track around our made to measure business since that is more unique but the rest should apply to your e-commerce business.