What matters in early stage pro formas

As someone who produces forecasts all the time, I have a lot of opinions on what works and does not. Well done forecasts have lots of info and lots of details. But, when you boil it all down, here are the three things that matter most to potential investors: Do you know what you’re talking … Continue reading What matters in early stage pro formas

Build pro formas like a pro

They say that “plans are useless, but planning is priceless”. The same is true of financial forecasting, which is an integral part of the planning process. The actual numbers on your forecast are not really meaningful. However, the process of thinking about your business model and identifying the key assumptions behind it is invaluable. I’ve … Continue reading Build pro formas like a pro

Is your Revenue Model accurate?

We specialize in 3 sectors at SurePath: SaaS, E-Commerce and Marketplaces. The commonality across these segments is that they are all data-driven. Companies in these segments have lots of knobs and levers that they can twist and turn to optimize and grow.  In this post, I’d like to show you the first of three simple … Continue reading Is your Revenue Model accurate?

3 traits of a great financial model

Founders and non financial people in general usually hate building financial forecasts. But, every startup needs one. You need one in order to raise capital. You need one every year thereafter to present to your board. For me, financial models are very powerful. The numbers in them are rarely right. It’s not like you need to … Continue reading 3 traits of a great financial model