
Founders often ask me whether they should be asking for stock options in their own company. Some of them feel sheepish for asking. Some feel entitled. There’s no one right way to think about founder incentive compensation, but here’s how I have approached it over the years.
The Early Days
Anyone can start a company. And in the beginning, what you have is not even a company yet. I see startups having three distinct phases: Continue reading Should founders get Stock Options?