7 lessons from the Dollar Shave Club Acquisition

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The big news in the e-commerce World this week is Unilever’s purchase of Dollar Shave Club (DSC) for a cool $1B (cue the Dr. Evil laugh).

The simplest of ideas has gone from start to $1B in 5 years. This at a time when e-commerce has been going through ups and downs.

E-commerce is one of our three focus areas at SurePath. So, we have followed this company with interest. Here are my top 7 lessons from this runaway success. Some of them are counter to prevailing investor wisdom and how to win in e-ecommerce. Continue reading 7 lessons from the Dollar Shave Club Acquisition